Motorsport has always had a story problem.
Not a shortage of stories. The opposite, actually. There are more stories in racing than any one publication could ever hold, and yet the same handful keep getting told. The same circuits. The same championships. The same faces.
In Racing Color is a storytelling platform built around a simple premise: motorsport is full of extraordinary people whose stories have never been told. Not because they aren’t compelling, but because nobody thought to ask.
That changes now.
We’re going to find the engineers, the mechanics, the marshals, the marketers, the factory workers, the drivers you haven’t heard of yet. The people who hold marginalized identities and who have been showing up for this sport quietly and consistently for years.
We’re going to invite them in and let them talk.
Every interview, every profile, every piece published will be an attempt to answer the same question: who else is out there?
How this works
Every feature is a long-form written interview, conducted at whatever pace works for the subject. There are no hot takes, no content quotas, no algorithm to feed. The format is slow by design because the people I talk to deserve more than a pull quote.
Subjects review the piece before it is published. These are real people sharing real things, and they should have a say in how their story lands.
The interviews live on this website and on Substack.
Who’s behind it
I’m Amanda Yu-Nguyen. I came to motorsport in 2022 and never fully left. What started as fandom turned into something closer to a calling once I started noticing whose voices were consistently absent from the coverage I was reading.
My day job is in higher education, specifically in well-being work, where I spend a lot of time thinking about how institutions show up for the people inside them, and how often they fall short. That lens follows me into IRC. I’m drawn to people who are navigating systems that weren’t built with them in mind and finding ways to move through them, or change them.
IRC is named for the 1990s American comedy show “In Living Color,” which was itself a corrective to what was being celebrated and centered on television at the time. The name felt right.
A note on what this isn’t
IRC is not a news outlet. It is not trying to break stories or post reaction takes before the cool-down lap is over. It is not a comprehensive coverage of any series. It is one writer, asking questions she genuinely wants answered, and publishing the conversations that come out of it.
That’s it. That’s the whole thing.
If you’re someone who works in or around motorsport and you think you might be a fit for an interview, the best way to reach out is through Instagram or email (hello@inracingcolor.com).
In Racing Color 